Liz Hoffswell

December 17, 2018 - 1 minute read

Michigan SBDC – West Michigan Region
1091 L. William Seidman Center
50 Front Ave. SW
Grand Rapids, Michigan 49504
Office: 616-331-7227 | Cell: 616-422-4953|

Liz brings over 20 years of experience in management, operations, finance, sales and marketing working with organizations of all sizes. Her passion for small business success served her well for 12 years as Vice President of the Michigan West Coast Chamber of Commerce. Additionally Liz is a serial entrepreneur and has started several small businesses throughout her career. She is an innovative problem-solver who embraces technology and online solutions, including e-commerce and digital marketing.

Liz holds a BA in Business Administration from Alma College, and an MBA in International Business from the Thunderbird School of International Management/Arizona State University.

Areas of expertise include:  in-depth business plan development, initial start-up, strategic plan development, industry information and comparisons, marketing, sales, technology, financial management and cash flow projections, organizational development, taxes and regulations, sources of funding, research, and problem-solving.