Supporting Your Small Business During COVID-19

March 12, 2020 - 9 minutes read

supporting your small business during covid19Do you know the best steps your small business can take now that COVID-19 (Coronavirus) is in Michigan? This resource guide will help you plan to keep your team and your business safe.

WEBINARS

Applying for an Economic Injury Disaster Relief Loan (EIDL) from the SBA

The U.S. Small Business Administration (SBA) has designated COVID-19 as a qualifying event for the provision of Economic Injury Disaster Loans (EIDL) for businesses and private non-profits in declared zones.

Q&A with the Michigan SBDC Team

Q: I heard the President announce Disaster Assistance Loans available for small businesses. When and how will I be able to access this? 
A: The Michigan SBDC is working closely with the Small Business Administration in the roll-out of the Disaster Assistance Loans in Michigan. There are a number of steps that still need to be taken before the funds become available to small businesses in designated Economic Injury Disaster areas. We are monitoring the situation and preparing to assist small businesses in the loan application process when funds become available.

Q: How should I keep customers informed?
A: Many of the SBDC team have received personal emails from Meijer, Lowe’s, and a couple other stores stating their policy on keeping things continually disinfected, following CDC/WHO suggestions on employees staying home if ill, keeping physical contact with other employees and customers to a minimum. Be sure to share these types of efforts that are related to your customers to help ease any anxieties they might have. 

Q: My business is experiencing a slowdown. Should I be conserving cash at this time?
A: Yes, you should be looking at ways to conserve cash when possible. This starts with a good understanding of your margins, and your short and long term revenue-generating products or services. You should have a  working cash flow to be able to assess your cash needs. Go to the Michigan SBDC On-Demand Webinar Library  to acccess free educational content on your own time, sign up for live webinars or contact your local SBDC office for assistance. 

Q: Is this a good time to approach my bank?
A: Yes, When possible try to have a discussion with your bank prior to running into major cash issues. It’s usually easier to request lines of credit and such before you’re desperate for them. Remember that your Bank should be treated as a partner, your success is their success. If you’re having trouble keeping up with existing debt obligations don’t wait to reach out for guidance. They may be willing to negotiate short term accommodations to ease your cash burden.  Note: Beware of quick and easy online lenders. These terms can be very expensive and do more harm than good. 

Q: How do I find a balance between spending money to keep things going and knowing when to pull back?
A: A good understanding of the numbers and cycles in your business will assist with this. Choosing to invest in products or services that have a longer selling cycle may tie up needed cash reserves. Sometimes there is no great choice here but try to balance your immediate needs without completely hampering long term plans. You’ll have to assess the risk of spending and not spending and how it affects the business. 

Q: My Michigan Sales, Use & Withholding  (SUW) Tax Return is due March 20 – is there any relief being provided on due date or payment of taxes?
A: Yes. The Michigan Department of Treasury is waiving penalty and interest for the late payment of tax or the late filing of the return due on March 20, 2020. Any payment or return currently due on March 20, 2020 may be submitted to the Department without penalty or interest through April 20, 2020. Note that this waiver is only applicable to SUW payment and returns due March 20, 2020 and is not available to accelerated SUW tax filers. For more information, see the Department’s Notice dated March 17, 2020 here: Notice on Waiver

Q: Should I be looking into diversifying my market right now?
A: Most likely no. It’s always good to be open to new markets and not have all your eggs in one basket.  However, if you are experiencing a sharp and drastic downturn this option could be expensive and take too long to have an immediate impact. Approach this with caution and be true to the core parts of your business. It’s what you do best.  

Q: Is it important to have a budget and understand my break-even point
A: YES! If you have an active budget it’s much easier to track changes to spending and revenue estimates. As you make these changes your break-even point will change. This will give you the ability to have updated goals and have a better understanding of what it’s going to take to remain cash positive. 

Q: How important are inventory management practices?
A: Extremely. It’s very common for companies to have money tied up in unproductive inventory. A good understanding of your inventory turns and the age of your inventory will help you find those items that just need to be liquidated and turned into cash. If you’re going to do any discounting to boost sales this is the place to look. Put that old inventory to work and turn it into cash. 

Resources
We’ve gathered these resources from our trusted partners to help you make decisions for the health of your team and business.

NEWS

The Michigan SBDC prioritizes the health of our team and our clients. We’re continuing to offer support through online business education and consulting. Our team is equipped to conduct consulting sessions remotely. Stay Well!