
White Pine Furniture
After inheriting his father’s small woodshop business, Tom Dockham wanted to grow it into a bigger and brighter venture. In aspiration of these goals, Tom created White Pine Furniture, a “ready-to-assemble” furniture company.
Tom knew that in order to reach these desired business goals, he needed assistance from business professionals. After reaching out to numerous other agencies for assistance with no avail, Tom seeked the help from the Michigan SBDC where he was connected with business consultant Lincoln Crocker. Together, Tom and Lincoln came up with a set of financials to present to online marketplaces like Wayfair, Walmart, and Amazon. Within a year, Lincoln was able to assist Tom in creating a business plan, obtaining grants, and making White Pine Furniture present in name brand marketplaces.
"SBDC and Lincoln Crocker have taken my small shop to the next level,” said Tom Dockham, owner of White Pine Furniture. “With his guidance and experience in manufacturing along with the help of many other SBDC staff members, we are on course for a record production for 2020 even in the midst of this Covid-19 we have met goals beyond my dreams."
Eighteen months after coming to the SBDC for assistance, Tom’s company started to show profit. After many teleconferences where negotiations were arranged with name brand marketplaces like Wayfair, Walmart and Amazon; Tom was starting to achieve his goals!
Since launching, White Pine Furniture is up to four employees including Tom. The company offers many different furniture designs with plans to add on to its impressive marketplace portfolio soon. Visit White Pine Furniture online at whitepinefurniture.com to see the products they make and sell.
- All
- Advanced Tech Companies
- Growing Companies
- New Ventures

Up North Gift Co.
Read More
Cherry Hill Barbershop
Read More
The Craft Loft of St. Clair
Read More
Bar Down Creations
Read More
Sunrise Bliss
Read More
Landmark Taphouse & Grille
Read More
OCBA Landscape Architects
Read More
Golden Choice, Inc.
Read More
Fortitude Children’s Therapy
Read More
Ty Gray-El
Read More
Blue Fish Early Learning Center
Read More
White Pine Furniture
Read More
Clicktivated
Read More
IndividuALLytics
Read More
Micro-Lam
Read More
Intecells, Inc.
Read More
Mackinac Technology Company
Read More
Life Magnetics
Read More
Greenmark Biomedical
Read More
Global ET
Read More
Esperovax Inc.
Read More
Celant
Read More
ATLAS Space Operations
Read More
AKTV8
Read More
Bedestrian
Read More
House of Pariah
Read More
Kelly Osborn
Read More
The Butters Hygienics Co.
Read More
Commonwealth Sewing
Read More
Presidential Brewing Co.
Read More
Ed Rehmann & Sons
Read More
INTVO
Read More
Tetra Therapeutics
Read More
Root Functional Medicine
Read More
Bob’s Butcher Shop
Read More
ellembee
Read More
Guided Life, LLC
Read More
Barrel + Beam
Read More
Growing Years Christian School & Child Care
Read More
Heart of Michigan Cafe
Read More
Akervall Technologies, Inc.
Read More
Inhabitect, LLC
Read More
Massman Trucking, Inc.
Read More
Midtown Fresh Market
Read More
Feast Gourmet Kitchen
Read More
Saddleback BBQ
Read More
K-Tec Systems
Read More
Chateau Chantal
Read More
Mid Michigan Upholstery & Awning
Read More
Our Family Friend
Read More
Trenary Home Bakery
Read More
Bark Busters
Read More
Kiss Me Specialty Coffee Shoppe
Read More
Legacy Metal Services
Read More
Ogemaw Pharmacy
Read More
Care Granted, LLC
Read More
Sandlot Sports
Read More
Soil Friends
Read More
Piper & Gold
Read More
Press on Juice
Read More
Roz’s Diner
Read More
Balance Massage Therapy
Read More
Chiquitos Bilingual Montessori
Read More
Cheryl Stevens Studio
Read More
All Dogs Can
Read More
Blarney Stone Broadcasting
Read More
Morris Lawn Care & Snow Removal
Read More
Green Glove Dryer
Read More
Supermercado Mexico
Read More
AureoGen Biosciences
Read More
Flint Podcasting Company
Read More
Witch’s Hat Brewing
Read More
Bon Bon Bon
Read More
Smart Bottoms
Read More
Detroit Kid City
Read More
Mountain Town Brewing Company
Read More