Avery Green is the owner of House of Pariah, a sustainable fashion start-up. He had plans to launch his first collection this year, but once COVID-19 hit, his plans needed some alterations.

House of Pariah

The fashion industry can get a lot of flack for its ever-changing trends and its lack of conscious resource planning. Avery Green, a Michigan East-Sider, decided he could be a part of the change coming to what we know as fashion. Green launched House of Pariah, a sustainable fashion start-up, by way of Starting Gate. He pitched his idea and secured the grand prize of $10,000 to start his line.

Green was about to begin his collaboration with Michigan Fashion Proto in Lansing, but their plans got some alterations.

“I was supposed to launch my first big collection with them in the Spring of 2020, but COVID-19 forced us to postpone,” says Green. “Because we had all this material and had the time, we decided to pivot and make face masks for the communities around us.”

Turning lemons into lemonade, Green believes it was actually a good thing his show was postponed.

“As a small business owner, there’s a lot of energy put into the business. ‘Finding balance’ is one of the trickiest things I’ve had to manage, because it’s really easy to burn the candle from both ends,” says Green. “Due to the shutdown, and this sort of forced pivot, it made me look at my business in a new way. Today, I think we have more efficient processes; I know what materials will work better than others. When it does come time for me to have my first show, I know it will be so much stronger because of the time I spent learning and growing.”

Today, Green and House of Pariah are back to collaborating with Michigan Fashion Proto and he is back to working on the launch of his first line. With the new clothing line inching closer to launch, House of Pariah continues to make face masks for the communities in need. Every mask is anti-bacterial, and for every mask purchased, one is donated.

To learn more about House of Pariah, please visit: https://www.facebook.com/hausofpariah