Mr. Appliance of Mount Pleasant
Mount Pleasant, MI
There’s a new truck around town, its Rick Kleinhans, hitting the streets as Mr. Appliance of Mount Pleasant.
Rick reached out to the Mid Michigan Region SBDC office in 2019 with the prospect of a potential business plan. He was weighing the idea of purchasing his own Mr. Appliance franchise in Mt. Pleasant, but before jumping in, Rick wanted to dig a little deeper into the data.
Rick met with SBDC business consultant, Jeff Punches, to explore some important considerations before opening a business of this type. Using the Michigan SBDC’s market research capabilities, Rick and Jeff were able to analyze the market potential and evaluate the market share.
With the findings from Mid Michigan SBDC, Rick was able to do a side by side comparison with data provided by the Mr. Appliance franchisor. This breakdown really helped Rick predict the feasibility of his business plan and make a more accurate forecast for his future Mr. Appliance franchise.
Together, they also discussed other factors involved in purchasing a franchise, including identifying local resources, possible partners, and options for financing. Ultimately, everything looked optimistic to Rick. He was able to secure a commercial SBA loan and went ahead with the decision to purchase his own Mr. Appliance franchise.
“Mr. Punches’ help in providing local market analysis data to compare to that of the data provided from the franchise was beneficial to my initial decision making,” said Rick. “Since then, his continued help identifying potential customers in my territory has been valuable, saving me time and ensuring that the data is complete and accurate.”
Mr. Appliance of Mount Pleasant is open for business. Rick’s team of three serves the cities of Alma, Breckenridge, Clare, Coleman, Elwell, Farwell, Ithaca, Mount Pleasant, Rosebush, St Louis, Shepherd, Sumner and Weidman. Rick can be reached at (989) 572-0800 and can be found online at https://www.mrappliance.com/mount-pleasant/.