“I knew brewing beer would be a passion of mine and something consumers would love.”

Mountain Town Brewing Company

8

Years in business

18

Employees

1996

Year Jim Holton began brewing beer

28%

Sales growth rate

Initial Situation

After successfully launching the Mountain Town Station Brewing Co. & Steakhouse in Mount Pleasant, MIch., the company’s beer grew in popularity. So owners Jim and Karen Holten formed a new company, Mountain Town Brewing Company, in 2007.

How the SBDC helped

The Holtons began working with the Michigan SBDC in 2009 on identifying markets, branding, financial analysis and benchmarking. In 2011, they were able to develop a loan package that led to the brewery’s expansion.

Success

Most recently, the Mid-Michigan SBDC provided the Holtons with financial projections to analyze expansion feasibility. They used this data to open another brewery in Alma, Mich.  

614 W. Pickard St.
Mt. Pleasant, MI 48858
989.400.4666
 
 
 

In a state with an ever-growing craft beer industry, it’s rare to say you were one of the first. When Jim Holton began brewing beer in 1996, his brewery was the 6th in Michigan.

“I began brewing beer when I was a student at Central Michigan University,” said Holton. “I knew brewing beer was going to be a passion of mine and something consumers were going to love.”

As Holton’s craft beer grew in popularity, he and his wife Karen decided to open Mountain Town Brewing Company in Mt. Pleasant, Mich., in 2007. The two are no strangers to entrepreneurship—the brewery is their third business in the Mt. Pleasant area.

The new brewery and taproom allowed them to begin distributing beer across the state while providing locals with a place to enjoy a good beer. Today Michigan consumers can enjoy the Holton’s labor or love through their distinctive ales and lagers that include Gamblers Golden Ale, Railyard Raspberry Wheat and Cow Catcher Red Ale.

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A Program of the Michigan SBDC

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